Proposal for an advertising campaign for the Government of La Rioja, which promotes the use of bicycles as an alternative means of transport to the car with the benefits that this entails: economic, environmental and social.
The idea of the campaign revolves around the play on words created from beneficial and bicycle creating“Benebicious“. In addition, the image created of a bear on a bicycle is intended to attract the attention of the target audience in a friendly and fun way.
Advertising
Cover and inside article for the magazine Fragmentos “A propósito de algunos concursos” by María Beni Ezquerro and Marta Peinado Alós, about the decision of the Project Competition organized by MITMA for the extension of the Bretón de los Herreros Theater in Logroño, the surprising number of proposals received and the prestigious jury presided by the architect Rafael Moneo.
Client: Architects of La Rioja Cultural Foundation (FCAR).
Category: Editorial
Illustrated campaign composed of four posters showing the values and the story behind each garment. IAIOS is a Catalan company that mainly produces sustainable wool sweaters. Each one of them is special, because it is made in small local workshops.
To carry out the assignment, we took as a starting point the idea of the sweaters made by our grandparents and the memories of our childhood to build the campaign slogan “Indelible memories with a dose of nostalgia”, showing everyday images that revolve around mothers and grandmothers along with their needles and balls of yarn.
Client: Labasad. School of Art and Design of Barcelona.
Category: Advertising
Series of six illustrations for the cover and inside editorial report of the El País Semanal supplement “The battle against obesity” by Pablo Linde. This disease, which carries a social and medical stigma, affects 16% of the adult population and 160 million children and adolescents, according to the WHO. The double meaning generated by the illustrations is thought-provoking, as they show a message that goes beyond the obvious. The reader is invited to a deep reflection through the conceptual illustration and the evident contrast between the aesthetic and the critical and social background.
Client: Labasad. School of Art and Design of Barcelona.
Assignment: Master’s Degree Final Project in Editorial and Advertising Illustration.
Category: Editorial